Airs x Hardcore

Two proudly Taranaki brands, built on the same foundations: grit, hard work, loyalty, and an unwavering connection to this place.

Taranaki Hardcore has always told the story of this region through what it makes. The Southern Cross, the Maunga, the coastline, the barbed wire that holds stock not people - every detail in our emblem means something. The Taranaki Airs carry that same pride onto the court every single game, representing this region with the quiet strength that comes from growing up somewhere real.

This collaboration is more than apparel. It's a statement about identity, about knowing where you're from and wearing it with pride. Built Hardcore is the first in a series of limited drops throughout the Airs season. Each one limited. Each one worth having.

We are shaped by our land. We are lifted by freedom. We are Taranaki Proud.