how it all started
In 1996 a customer came into the Del Free & Easy store and asked if they had a Taranaki-branded t-shirt. They didn’t but saw that there was indeed a gap in the market for a product that celebrated the outdoor culture of the region. Working with local skier, surfer and screen printer, Karl Quinn from Screen Art they developed a t-shirt logo that incorporated elements of Taranaki - the mountain, the sea, farmland, the oil industry and the 'wings of freedom' that represented the Taranaki lifestyle.
It's more than a logo
You know the brand but do you understand the meaning...