Freezing Hot, kickstarted in the mid-eighties right here in Taranaki, New Zealand, is all about capturing that rad surf scene. It began as a side gig to the famous Del Custom Surfboards, riding the wave of bleached jeans, big hair, shoulder pads, and neon colours.

Local hands in New Plymouth kept the Freezing Hot buzz going, churning out those hot-selling surfboards. And from there, they dived into clothing, inspired by all the retro vibes. The name? Well, it's a fun story – a tiny sailboat playfully named after Japanese ice cream gave birth to "Freezing Hot." With a mix of vibrant, fluro logos, one standout was the 'Kids Freezing Hot Bear.'